Nature’s Bakery launched Fig Mini Bars as a soft-baked, plant-based, nut-free, non-GMO snack that comes in at just 100 calories per pack.
Consumers crave portion-controlled snacks, miniature snack bars in particular, since they offer all of the convenience and guilt-free indulgence of scaled-down versions of their favorite products. Bite-sized treats like the Fig Bar Minis by Nature’s Bakery not only satisfy the desire for moderation but also offer a novel and enjoyable way for individuals to indulge in familiar flavors without compromising their health and wellness goals.
"With Fig Bar Minis, we're helping to take the guesswork out of snacking by providing families with a portion size that complements their active lifestyles and on-the-go snacking occasions," said Vilma Livas, Chief Marketing Officer.
Pocket-Sized Snack Bars
Fig Mini Bars by Nature's Bakery Boast Just 100 Calories Per Pack
Trend Themes
1. Portion-controlled Snacks - Consumers crave portion-controlled snacks, miniature snack bars in particular, since they offer all of the convenience and guilt-free indulgence of scaled-down versions of their favorite products.
2. Guilt-free Indulgence - Bite-sized treats like the Fig Bar Minis by Nature's Bakery not only satisfy the desire for moderation but also offer a novel and enjoyable way for individuals to indulge in familiar flavors without compromising their health and wellness goals.
3. Convenient On-the-go Snacking - With Fig Bar Minis, we're helping to take the guesswork out of snacking by providing families with a portion size that complements their active lifestyles and on-the-go snacking occasions.
Industry Implications
1. Snack Food Industry - The snack food industry can tap into the growing demand for portion-controlled snacks and provide consumers with guilt-free indulgence options.
2. Health and Wellness Industry - The health and wellness industry can promote bite-sized treats as a way for individuals to enjoy familiar flavors while maintaining their health and wellness goals.
3. Convenience Store Industry - Convenience stores can cater to consumers' on-the-go snacking needs by offering portion-controlled snacks such as Fig Bar Minis.