Branding company Fifty3 took the brief by Dames and turned it into a creative masterpiece. Their instructions were to "make a classic Bordeaux bottle seductive, mysterious and complex," according to Lovely Package, and that's exactly what was achieved.
To gain that seductive quality, Fifty3 decided to pay close attention to the tasting notes of the wine, and made this print front and center of the packaging of the bottle. The print was done in a copper foil to make it stand out and not look cheap, and then the entire bottle was dipped in a copper wax to add that extra bit of pizazz. The result is a very sleek wine bottle designed by Fifty3, and one that users know exactly how it tastes just by picking up the bottle.
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
Trend Themes
1. Luxury Packaging - Incorporating luxurious materials and unique finishes to packaging designs can differentiate a brand's product.
2. Sensory Branding - Highlighting the sensory experience of a product, such as through tasting notes, can enhance a customer's connection to the brand.
3. Personalized Packaging - Tailoring packaging designs to highlight the unique qualities of a particular product can create a standout product amongst others on the shelf.
Industry Implications
1. Wine and Spirits Industry - Incorporating unique packaging and sensory branding can help wine and spirits companies differentiate their products in a crowded market.
2. Consumer Goods Industry - Luxury packaging and personalized branding can stand out amongst other consumer goods products in highly competitive industries.
3. Branding and Design Industry - Opportunities exist for branding and design companies to create unique packaging designs that leverage the sensory experience and personality of a brand's product.