adidas Football has just debuted its new FIFA Women’s World Cup away jerseys and the new designs boast both colorful hues and advanced technology.
The 2023 FIFA Women’s World Cup will take place in Australia and New Zealand, where the weather will be hot and humid. To keep players cool on the field, adidas has created a series of jerseys that features HEAT.RDY technology, which is one of the brand's most innovative fabrics and delivers a cooling effect when worn. Sam Handy, adidas Football’s Vice President of Product and Design, explains that "the jerseys are performance-led and come equipped with technologies that allow players to meet the demands of the modern game."
As for the designs, the new jerseys draw inspiration from the great outdoors and infuse elements of the natural landscape into the graphics.
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
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Industry Implications
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