FIFA launched a new podcast group named FIFA Sound, which partnered with Universal Music Group for Brands to create a new podcast named FIFA PlayOn that brings soccer athletes together with musicians.
The FIFA PlayOn podcast will be hosted by Liam Payne, a member of One Direction, and Jaydee Dyer, a sports broadcaster. The podcast series will be centred around soccer players reflecting on important moments from their athletic careers and the ways they were influenced by music. FIFA Sound released the first episode on January 13, and it features Ivan Rakitić an athlete at Sevilla Football Club, and also Morat, a group of Columbian musicians.
The podcast will be released each Wednesday and will be available on all major platforms, including Amazon Music, Apple Music, Google Podcasts, Spotify and more.
Branded Soccer Podcasts
FIFA Launched a New Podcast with Athletes and Musicians Named FIFA PlayOn
Trend Themes
1. Sports-music Podcasts - Bringing together sports athletes and musicians to create engaging content, podcasts that combine sports and music will become increasingly popular in the coming years.
2. Branded Entertainment - The success of branded entertainment campaigns, such as the FIFA PlayOn podcast, presents disruptive innovation opportunities for brands looking to partner with other industries to create creative content.
3. Celebrity Hosts - With the rise of celebrity hosts, brands can explore opportunities to leverage celebrity power and create personalized, authentic content that resonates with audiences.
Industry Implications
1. Sports - Sports organizations can explore new ways to engage fans and create innovative content by partnering with musicians, podcast hosts, and other brands in the entertainment industry.
2. Music - As the popularity of podcasts grows, there are opportunities for musicians to partner with sports organizations and brands to co-create engaging content that reaches new audiences.
3. Advertising - As branded entertainment becomes more popular, the advertising industry can take advantage of these opportunities to create new and unique ad campaigns that break through the noise and connect with consumers.