If you're looking for something hot and spicy to get you through the coldest days of winter, Burger King's new Fiery Nuggets might be the perfect thing.
Burger King locations in the Chicago area have recently begun testing new Fiery Nuggets. Just as the name suggest, the new chicken nuggets are a spicy offering that combines the brand's signature white meat chicken nuggets with a crispy breading and a spicy glaze. As the brand's promotional materials put it, these nuggets are "blazin’ with triple pepper spicy glaze." According to early reviews, the nuggets have a similar taste to Nashville Hot style chicken, but with a more mild heat.
The new Fiery Nuggets are currently available at some Chicago locations with no word yet on a nationwide rollout.
Triple-Spiced Chicken Nuggets
Burger King's New Fiery Nuggets Feature a Triple Pepper Spicy Glaze
Trend Themes
1. Spicy Fast Food Offerings - There is an opportunity for fast food chains to spice up their menu offerings with more spicy options.
2. Regional Menu Testing - Regional menu testing can be an effective strategy for fast food chains to gauge consumer interest in new menu items.
3. Adaptation of Popularity - Fast food chains can quickly adapt to customer preferences by creating new menu items based on current food trends.
Industry Implications
1. Fast Food Restaurants - Fast food chains can increase customer satisfaction by adding new menu options, such as spicy offerings or regional menu items to a limited marketplace to gauge consumer interests.
2. Poultry Retailers - By offering spicier chicken and nugget options, poultry retailers could take advantage of a growing trend towards spicier fast food offerings.
3. Food Service Industry - The food service industry could benefit from identifying and adapting to current food trends to provide their customers with new and exciting menu options.