Though duct tape has a reputation as the most durable tape available, FiberFix tape bills itself as being "100 times stronger than duct tape." With a slogan like that, FiberFix tape needed a stunt to back it up, and so it released a video with the title: "Redneck Drives a Duct Tape Car off a Cliff!" to prove the strength of FiberFix over duct tape.
True to the video's name, it begins with a car careening off the edge of a cliff covered in a steel cage secured by regular duct tape. As one might expect, the vehicle ends up completely totalled. Next, though, another vehicle carries off the same stunt in a steel cage secured by FiberFix. Amazingly, the FiberFix-connected steel cage keeps the second car in good-as-new shape, despite its plummet.
Promotional Tape Videos
This Video Uses 'FiberFix' Tape to Keep a Plummeting Car Intact
Trend Themes
1. Stronger Tape - Developing and marketing tape that is much stronger than duct tape.
2. Promotional Videos - Creating videos to showcase product stunts to promote products.
3. Product Testing Videos - Creating videos to show the durability and reliability of a product.
Industry Implications
1. Construction - Introducing stronger tapes for the building and construction industry, to hold and secure heavy objects.
2. Automotive - Using stronger tapes to create secure bonds between the parts of a car during assembly and to hold parts more securely in place.
3. Advertising and Marketing - Incorporating product testing videos like the one seen in this promotional tape into promotional campaigns, to highlight the strength of their products.