Riff tackles two pressing issues at once, transforming imperfect fruit that would otherwise go to waste into fiber-rich snack bars that help to close the gap in the UK's low dietary fiber intake. According to the Waste and Resources Action Programme, 73% of the food that British households discard is perfectly edible, and based on Food Foundation findings, just 4% of the adult population in the UK reaches the recommended 30 grams of fiber daily. As such, Riff addresses both challenges with wonky fruit and surplus ingredients, creating snack bars with 10 grams of fiber and 10 grams of protein.
Riff's Power Collection shares flavors like Banana and Peanut Butter, Mixed Berry, Spiced Apple, and Cocoa and Hazelnut, crafted with nutrient-dense ingredients like chicory, hemp seeds, dates, nuts, and seeds.
Upcycled Fiber Snack Bars
Riff Makes Fiber-Rich Snack Bars That Fight Food Waste
Trend Themes
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Upcycled Nutrition — Food waste is becoming a functional ingredient source as surplus produce is converted into high-fiber, protein-rich snacks with stronger sustainability credentials.
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Fiber-forward Snacking — Low dietary fiber intake creates space for convenient products that deliver meaningful daily nutrition through familiar formats like bars and bites.
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Imperfect Produce Premiumization — Wonky fruit and surplus ingredients are gaining value as brands reframe visual imperfections into clean-label, waste-reducing product benefits.
Industry Implications
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Functional Foods — Nutrient-dense snack formulations are expanding beyond energy and protein to include gut health, satiety, and daily fiber support.
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Sustainable Packaged Goods — Circular ingredient sourcing is reshaping packaged food differentiation by linking everyday convenience products with measurable waste-reduction narratives.
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Healthy Snacks — Portable snack brands are blending indulgent flavors with added protein, fiber, seeds, and nuts to meet demand for better-for-you convenience.