During the Vans U.S Open of Surfing not all eyes were on the surfers, the Fiat 500 Boat was revealed, and it wowed the crowd.
Similar to the traditional Fiat vehicle, the standard shape and size replicated the car you are used to seeing. However, the bottom of the vehicle had a personal watercraft attached to it. Also, there were pontoons, and fins were added in order to maintain stability and to allow the vehicle to be able to move freely in the water. The vehicles were doing tricks in the water, and that definitely created an interesting sight for viewers.
This Fiat 500 Boat was an incredible feat, and showed that companies can keep the integrity of the brand, all the while creating new and exciting ideas.
Water-Friendly Vehicles
The Fiat 500 Boat Performs on Both Land and Sea
Trend Themes
1. Water-friendly Vehicles - Opportunity for car manufacturers to innovate by creating vehicles that can perform both on land and water.
Industry Implications
1. Automotive Manufacturing - Disruptive innovation opportunity for car manufacturers to enter the water-friendly vehicle market.