One would often assume that most western world countries pretty much follow similar trends. Australia's number one mens magazine is FHM- originally a popular UK magazine that really made its mark as the forefront in "Lads" magazines- that is, mens magazines aimed at the up and coming late teen-early 20's guy with a passion for scantily clad women, cars, pranks, beer and..well more scantily clad women. In fact FHM (and Ralph magazine, it's nearest competitior in Australia) can pretty much be responsible for the death of Playboy's Australian edition (it's still not socially acceptable to read Playboy on a bus or in a public place- whereas strategic nudity in Lads magazines is considered ok for your mum to find in your bedroom).
Soo.. what on earth would make the king of Lads magazines fizzle out in the US? Apparently it is because Americans turn to the internet a whole lot more for advertising than their other western counterparts. They also apparently are more subscription based; possibly meaning if you could subscribe to a magazine in the privacy of your own home, maybe you'd want something a lil racier..
FHM US Bites the Dust
Americans Say no to Strategic Nudity?
Trend Themes
1. Decline of Print Magazines - As more people turn to the internet for their advertising and media needs, print magazines are seeing a decline.
2. Subscription-based Content - Consumers are more likely to pay for subscription-based content such as racier magazines in the privacy of their own homes.
3. Shift to Digital Advertising - Businesses are shifting their advertising focus to the internet to reach a larger audience.
Industry Implications
1. Print Magazine Publishing - Publishing companies need to find ways to adapt to the declining trend of print magazines, such as investing in digital content and subscriptions.
2. Subscription Content Services - Companies that offer subscription content services have the opportunity to capitalize on the trend of consumers willing to pay for private and racier content.
3. Digital Advertising Agencies - Companies specializing in digital advertising have the opportunity to provide businesses with the necessary tools and strategies to reach a wider audience online.