Italian luxury fashion brand Fendi launched its FF Vertigo Capsule Collection, which has an extensive selection of summer-ready apparel and accessories. Fendi's latest collection features a psychedelic reinterpretation of the classic Fendi logo that serves as a uniting theme throughout the capsule. This theme was wrought out of the partnership with New York artist Sarah Coleman, one of Fendi's recurring collaborators.
The FF Vertigo Capsule Collection has separate sections for both men's and women's fashion. Both collections focus on chic summer clothing that is characterized by a bright color palette that draws influence from fashion trends in the 70s and 90s. The FF Vertigo Capsule Collection also showcases numerous fashion and outdoor accessories. Some of the standouts include a Fendi-branded Polaroid instant camera, a backpack-portable surfboard, a wooden longboard, and a food carrier.
Whimsical Multicolored Fashion Capsules
The FF Vertigo Capsule Collection is Ready for Summer
Trend Themes
1. Psychedelic Fashion - The FF Vertigo Capsule Collection's psychedelic reinterpretation of a classic logo could inspire other fashion brands to experiment with bold and colorful designs.
2. Summer Ready Accessories - The collection's various outdoor accessories that include a portable surfboard and a food carrier pave the way for other brands to tap into the growing market for outdoor adventure gear.
3. Retro-inspired Color Palettes - Fendi's color choices reminiscent of the '70s and '90s suggest an opportunity for other fashion brands to leverage nostalgia and create retro-inspired collections.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can create innovative capsule collections in collaboration with artists to bring forth new and exciting designs.
2. Outdoor Adventure Gear - The growing market for outdoor adventure gear presents an opportunity for fashion brands to expand into the sector and experiment with functional, trendy designs.
3. Instant Cameras and Photography - The Fendi-branded Polaroid instant camera opens up an opportunity for fashion brands to explore the vintage-inspired instant photography trend and collaborate with camera manufacturers.