Near the end of November, people in London will be treated to a festive pop-up from Tiffany & Co with a Central Park-inspired bridge, a holiday ice rink and a scented display. The pop-up's decor takes cues from the Tiffany fragrance holiday campaign and includes large-scale boxes in the iconic Tiffany blue color, snowmen and even a towering bottle of Tiffany Eau de Parfum within a snowglobe. At the pop-up, the aroma of Tiffany Eau de Parfum will be in the air.
At the heart of the festive pop-up from Tiffany will be a central ice skating rink, which will be ticketed for people to enjoy until just after Christmas day this year.
Fragranced Festive Pop-Ups
Tiffany's Holiday Ice Rink is Paired with a Scented Display
Trend Themes
1. Fragrance-driven Pop-ups - Businesses can explore creating pop-up experiences that engage multiple senses, including smell, to enhance customer experience.
2. Branded Holiday Campaigns - Businesses can leverage the festive season to launch creative and experiential campaigns that drive brand affinity and sales.
3. Multisensory Marketing - Brands can incorporate multisensory experiences in their marketing campaigns to create memorable interactions and increase engagement with their audience.
Industry Implications
1. Lifestyle and Fashion - Fashion brands can create immersive experiences that engage customers in unique ways, such as scent-driven pop-ups like Tiffany's.
2. Travel and Hospitality - Hotels and resorts can enhance their customer experience by offering unique and multisensory offerings that include scents, like scent branding or themed pop-up events.
3. Retail and E-commerce - Retailers can drive foot traffic and sales by creating unique and experiential pop-ups during special occasions like the festive season and incorporating scent as a part of their customer experience.