JUS (Juice Up Saigon) recently launched its 'Juice Up Santa' campaign for the holiday season with festive juice packaging that prominently features popular Christmas icons.
For the holidays this year, JUS' juices in cheery shades of green and red have been packaged in small bottles that are adorned with imagery of evergreen trees, sleighs, baubles, Christmas confections and more. On top of this, the bottles were set up with hats and arranged in a series of themes to turn the fresh juice packages into playfully personified characters.
Although many brands rely on celebrities and influencer marketing, especially in Asia, JUS reports that it found success by letting the product speak for itself and inspire consumers in Vietnam to lead healthier lives.
Festive Juice Packaging
JUS' Holiday Packaging Collection Embraces Seasonal Icons
Trend Themes
1. Festive Packaging Trend - Brands can capitalize on seasonal icons for their packaging, creating campaigns that appeal to holiday consumers.
2. Playful Packaging Trend - Adding a playful touch to packaging can result in more engaging and memorable customer experiences.
3. Product-first Marketing Trend - Allowing the product to speak for itself can be an effective marketing strategy, even in a celebrity-focused market.
Industry Implications
1. Beverage Industry - Juice and beverage companies can incorporate seasonal packaging to make their products stand out during the holidays.
2. Retail Industry - Retailers can use playful and visually appealing packaging to create unique in-store displays and attract customers during the holiday season.
3. Marketing Industry - Marketers can capitalize on the trend of product-first marketing to create effective campaigns that focus on the features and benefits of the product.