The Provisions Festive Hamper was launched this past holiday season and features fine food and beverage products that are native to the UK-based cheese and wine importer and retailer.
With many social distancing this holiday season -- a result of the ongoing global COVID-19 pandemic -- consumer demands for artisanal at-home pantry staples were and continue to be on the rise. In addition to those that made the most of at-home celebrations, consumers are going beyond festivities to treat themselves daily, embracing fine food and wine as a different type of self care.
The Provisions Festive Hamper includes a selection of red and white wines including a Bourgogne Cote Chalonnaise from Burgundy and a Methode Traditionnelle Sparkling Wine, along with fine food favorites like a Ferme St. Loupe Camembert soft cheese, Maison Argaud Duck rillettes, Tin Gordal olives and more.
Celebratory Fine Food Bundles
The Provisions Festive Hamper Features Fine Cheeses, Wines and More
Trend Themes
1. Artisanal Pantry Staples - The increasing demand for artisanal at-home pantry staples is an opportunity for food and beverage industries to focus on creating unique and high-quality products to target consumers who are spending more time at home due to the pandemic.
2. Self-care Fine Food - Consumers are embracing fine food and wine as a different type of self-care, suggesting an opportunity for the food and beverage industry to reposition itself as a provider of wellness through healthy and gourmet offerings.
3. Celebratory Food Bundles - The trend of at-home celebrations is likely to continue in the near future, creating an opportunity for the food and beverage industry to create curated food bundles that cater to celebratory occasions.
Industry Implications
1. Food and Beverage - As consumers look for unique and high-quality food products to enjoy while they spend more time at home, food and beverage industries can develop and market products that cater to these consumers' needs.
2. Retail - Creating curated food bundles catering to celebratory occasions can be an opportunity for retail industries to increase sales and engagement with consumers who are unable to celebrate occasions outside the home due to the pandemic.
3. Wellness - The fine food and wine industry can be repositioned as a provider of wellness through healthy and gourmet offerings, creating an opportunity for the wellness industry to partner with food and beverage companies to create curated wellness bundles.