Automotive-Infused Luxury Watches

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The Ferrari Scuderia Corsa Features a Race Car's Actual Pieces

Known as the Hublot Big Bang Ferrari Scuderia Corsa, this luxury timepiece aims to honor the alliance between the two great brands and celebrates the 100th victory of the Scuderia Corsa Ferrari GT racing team. Recently unveiled at an intimate dinner in Los Angeles, the Ferrari Scuderia Corsa is constructed from both high-tech and high-end materials. The 45mm case, created by Hublot, features carbon fused with actual carbon fiber from the Scuderia Corsa team’s Ferrari 488 GT3 race car.

The bezel of the timepiece also utilizes elements of the race car, namely the carbon disc brakes, and comes blended with black ceramic. The Ferrari Scuderia Corsa is powered by a 330-part UNICO self-winding column-wheel chronograph movement which is visible through a sapphire crystal caseback. Those hoping to purchase a Ferrari Scuderia Corsa will have to act fast as only 25 examples will be produced.
Trend Themes
1. Luxury Watches Infused with Automotive Elements - Opportunities exist for luxury watch brands to collaborate with high performance automotive brands to create limited edition timepieces incorporating actual pieces from their race cars.
2. High-tech and High-end Materials in Luxury Watch Construction - Luxury watch brands can explore using high-tech and high-end materials like carbon fiber, ceramic, and sapphire crystal to create exclusive timepieces that appeal to affluent consumers.
3. Limited Edition Luxury Watches with Custom Chronograph Movements - There is a market for limited edition luxury watches with custom chronograph movements that appeal to collectors and fans of high-performance automotive brands.
Industry Implications
1. Luxury Watchmaking - Luxury watch brands can partner with automotive brands to create exclusive timepieces that appeal to affluent consumers and collectors, incorporating race car elements and high-tech materials.
2. High Performance Automotive - High performance automotive brands can collaborate with luxury watchmakers to create limited edition timepieces incorporating actual pieces from their race cars, appealing to racing fans and collectors.
3. Collectibles - Opportunities exist for luxury watch brands, high performance automotive brands, and collectors to collaborate on limited edition timepieces with custom chronograph movements, incorporating actual pieces of race cars and appealing to fans of both industries.

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