The Fernando Korpi Fall 2011 collection is called The Bear Hunters, and for good reason. The menswear line channels all aspects of rural living, from the functional and traditional patterns and designs worn during the winter to favorite fall hobbies and pursuits like hunting for birds and big game animals.
The Finland-based fashion label picked a series of themes that will work just as well for urban streetwear as it will in a faraway countryside. Sweaters emblazoned with snowflakes and deer are juxtaposed with slim-leg trousers and modern men's flat boots. Oversized shirts give skinny jeans a bit more of a manly edge. Wrestler-style high-top sneakers, spats and even crew-neck sweaters make a comeback in the Fernando Korpi Fall 2011 collection.
Rugged Rural Fashion
Fernando Korpi Fall 2011 Collection Channels Bear Hunters
Trend Themes
1. Rural Fashion - Opportunity for incorporating functional and traditional patterns into urban streetwear.
2. Winter-inspired Sweaters - Disruption opportunity to create modern men's flat boots and oversized shirts with winter patterns.
3. Crew-neck Sweaters Comeback - Chance to reintroduce wrestler-style high-top sneakers and spats in the fashion industry.
Industry Implications
1. Fashion - Incorporating rural elements into urban streetwear.
2. Menswear - Creating modern men's flat boots and oversized shirts with winter patterns.
3. Footwear - Introducing wrestler-style high-top sneakers and spats in the fashion industry.