The company 'Jinnam Agricultural Corporation' in Mungyeong Si, South Korea produces and sells fermented foods and it enlisted the creative agency 'Content Form Context' to design a new brand identity for its products.
The company's roots go back over a century and began with its food products being made from the freshly harvested ingredients of the Mungyeon Si village. The brand identity is inspired by the scenery in the area and is able to appear as high-quality and natural. The company offers fermented food products in the form of soybean paste, chili paste and more -- which are now packaged in imagery that offers a contemporary interpretation of the landscapes in the region.
This fermented food branding is able to perfectly fuse modern design with tradition and history.
Fermented Food Brand Identities
This Company's New Branding Reflects Its Long History
Trend Themes
1. Fermented Food Branding - Exploring innovative ways to design brand identities for fermented food products that combine modern design with tradition and history.
2. Contemporary Packaging Design - Applying modern and visually appealing packaging designs that interpret the landscapes of a specific region for fermented food products.
3. Revitalization of Traditional Food Products - Bringing traditional fermented food products into the spotlight by rebranding them with a modern twist, attracting new customers and expanding market opportunities.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to explore innovative branding strategies for fermented food products to leverage tradition and history.
2. Creative Design and Branding - Demand for creative design agencies and branding experts specializing in visually appealing packaging designs that represent the essence of specific regions.
3. Cultural Heritage Preservation - Collaboration opportunities between agricultural corporations and cultural heritage organizations to preserve and promote traditional food products through innovative branding and packaging.