As fermented foods and their benefits become increasingly popular in North America, New York City is hosting its first Fermentation Festival at the end of this month.
The festival will feature a range of food and beverage products, as well as services that inform visitors about the processes, flavors and ingredients behind fermentation. It will feature vendors from local businesses in the city that will offer their foods and beverages for visitors to try. The Fermentation Festival will also feature a homebrewing competition, seminars with "home fermentation tips" and plenty of samples that range from ciders to kombucha teas, that people of all ages can consume.
The NYC Fermentation Festival is a unique experiential event that takes advantage of the rising popularity (in North America) of foods that fit into this category.
Fermented Food Festivals
The New York City Fermentation Festival is the First of Its Kind
Trend Themes
1. Fermentation Festivals - Festivals centered around fermented foods and beverages as a new experiential event trend.
2. Home Fermentation Tips - Increased interest in creating and fermenting foods and beverages at home provides opportunities for informative seminars and classes.
3. Fermented Beverages and Foods - Continued focus on the benefits of consuming fermented foods and beverages alludes to new product opportunities.
Industry Implications
1. Food and Beverage - Fermentation festivals provide opportunities for food and beverage companies to showcase their products and inform visitors about the the process behind it.
2. Homebrewing - Homebrewing competitions at festivals suggest a trend towards DIY food and beverage creation.
3. Wellness - The growing fascination with the benefits of fermented foods and beverages points to potential opportunities related to the wellness industry.