The Fendi Spring 2011 Campaign features the beautiful Aja Rubik posing against an intriguing background. The surroundings that fill the frame look like pages from a child's coloring book, giving the spread a unique whimsical ambiance.
The interesting contrast between the crisp, elegant clothing against the raw, etched background brings a strong emphasis and focus to the model. Photographed by Karl Lagerfeld, the Fendi Spring 2011 Campaign is almost surreal.
Implications - With contemporary consumers being saturated with a variety of products, many individuals are looking for items that will pop off the shelves. Companies that incorporate bursts of color into their campaigns and product designs will attract these consumers and see large returns on their commodities.
Coloring Book Backgrounds
The Picturesque Fendi Spring 2011 Campaign
Trend Themes
1. Colorful Campaigns - Companies that incorporate bursts of color into their campaigns will attract consumers looking for visually striking products.
2. Whimsical Ambiance - Creating a unique and whimsical ambiance through background designs can captivate consumers and make campaigns stand out.
3. Raw-edged Backgrounds - Using raw, etched backgrounds in campaigns can create a striking contrast with elegant clothing and draw attention to the model.
Industry Implications
1. Fashion - Incorporating bursts of color into fashion campaigns and designs can attract consumers seeking visually striking clothing and accessories.
2. Advertising - Creating unique and whimsical backgrounds in advertisements can captivate audiences and make campaigns more memorable.
3. Photography - Experimenting with raw-edged backgrounds in photography can create visually striking contrasts and draw attention to the subject.