Magical Couture Collections

Fendi's Anniversary Show Revealed Fairy Tale Looks

The Fendi Fall/Winter 2016 haute couture show was unlike any other. This year's show was a celebration of Fendi's 90th anniversary. According to WWD, Lagerfeld was inspired by the illustrations of Kay Nielson, "whose early-20th-century children’s book work brought visual sophistication to otherwordly yarns, filled with princesses and witches and comings and goings into the forest deep."

Before the show even started, Fendi flew out guests in private planes from Paris (where the Haute Couture shows are normally held) into Rome. The show was titled 'Legends and Fairy Tales' and the 47 looks were a clear reflection of that. The intricately designed collection looked like the pictures of a fairy tale storybook.

The set, Trevi Fountain, was just as majestic. A Plexiglas runway was installed over the water at the base of the fountain. Top models, Bella Hadid and Kendall included, looked like they were walking above water as they floated over the crystalline floors. The Fendi Fall/Winter 2016 couture show was truly magical.
Trend Themes
1. Fairy Tale Inspired Collections - Opportunity for designers to create clothing collections inspired by magical and whimsical themes, appealing to consumers seeking enchantment in fashion.
2. Luxury Fashion Experiences - Opportunity for brands to create immersive and extraordinary experiences for clients, such as flying guests in private planes and hosting shows at iconic locations.
3. Fantasy Runway Shows - Opportunity for fashion shows to be transformed into immersive experiences by incorporating unique set designs and elements of fantasy.
Industry Implications
1. Fashion Design - Fashion designers can explore the creation of fairy tale inspired collections to captivate consumers and stimulate innovative designs.
2. Luxury Travel - Luxury travel companies can offer exclusive experiences, such as private plane transportation, to enhance the high-end travel market.
3. Event Planning - Event planners can incorporate fantasy and magical elements into runway shows, creating immersive experiences for attendees.

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