Luxury fashion house Fendi presents its new Fendi Active Basketball series which is a seasonal collection that is designed for the house's Summer 2023 roster full of sportswear. As of June 1st, the capsule is currently available to shop online at Fendi, at the store locations, and at stockists including Saks.
The latest collection features two different sets of matching jerseys and shorts set -- both of these take on the look of Fendi Roma team uniforms but for away games and home games. The apparel is cut from sporty fabrications that are technical to be sweat-wicking as well. Branding accents detail the wearables and it is rounded out by a new version of the classic Match sneaker.
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Trend Themes
1. Luxury Sportswear Collections - Luxury fashion houses are creating sportswear collections to capture the demand of consumers who want functional clothing that is still fashion-forward. This presents an opportunity for luxury brands to offer high-quality, branded activewear to a growing market.
2. Athleisure Footwear - Athleisure continues to be a popular fashion trend, causing brands to create sporty and comfortable footwear designs suitable for everyday wear. This presents an opportunity for shoe brands to create stylish and functional athleisure footwear accessible to fashion-conscious consumers.
3. Sportswear Fabric Technology - Sportswear fabric technology is becoming more advanced, integrating features like sweat-wicking, odor control and temperature regulation. This presents an opportunity for companies to leverage new technologies and create innovative and high-performance athletic apparel.
Industry Implications
1. Fashion - The fashion industry is adapting to evolving consumer preferences and integrating sportswear designs and fabrics into their collections. This presents an opportunity for brands to offer innovative and trendy athletic fashion items.
2. Athletic Footwear - Athletic footwear is seeing increased demand due to the growing athleisure trend. This presents an opportunity for footwear companies to develop stylish yet comfortable sneakers suitable for a variety of occasions.
3. Sportswear Manufacturing - The demand for sportswear is increasing and presenting an opportunity for businesses that specialize in designing and manufacturing athletic apparel with advanced fabric technologies and unique, branded designs.