With the arrival of the Spring season very soon, luxury fashion house Fendi introduces a new slew of items under its sub-label Fendi Active for the Spring/Summer 2021 season. The lifestyle branch is inspired by basketball silhouettes for the first ever capsule.
The collection is full of bold color palettes and a plethora of branding accents throughout, as the logo is the most prominent detail. It makes its way onto items such as the longboard, a cap, and some apparel. The garments range from workout sets to lightweight varsity jackets. A notably piece is the workout sets, made with mesh panels for breathability and snap buttons for security. The set is made up of a jacket and matching trousers that boast the ability to remove the sleeves and legs.
Premium Fashion Brand Activewear
Fendi Active is the Sub-Label Inspired by Basketball Designs
Trend Themes
1. Luxury Activewear - Fendi's sub-label Fendi Active brings a new perspective to luxury activewear with basketball-inspired designs.
2. Bold Branding - Fendi's use of branding as a prominent detail in their Fendi Active collection creates opportunities for bold and eye-catching designs.
3. Breathability and Versatility - The Fendi Active collection's emphasis on mesh panels and removable sleeves and legs presents opportunities for innovation in breathable and versatile activewear.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can expand into the activewear market using Fendi's Fendi Active collection as inspiration.
2. Sportswear - Fendi's basketball-inspired designs in their Fendi Active collection can disrupt the sportswear industry with a focus on high fashion and premium materials.
3. Athletic Apparel - Fendi's emphasis on breathability and versatility in their Fendi Active collection presents opportunities for innovation in athletic apparel that prioritizes functionality without sacrificing style.