Fender has launched its Fender Songs platform and has also integrated it with Apple Music. Fender Songs is essentially a library of chords, where users could learn to play a song. Users can also scroll through the chords on a display, that moves along with the song. In order to access the chord book, users will have to have an Apple Music account.
The app is priced at either $42 a year or $5 for a month. The price is due to the fact that Fender had to collaborate with artists, labels, as well as Apple in order to create Fender Songs. This means that the chord book is endorsed by the people who created the music.
Fender has a history of working in spaces away from traditional guitar manufacturing and sales. Previously the company launched an app, titled Fender Play, that offered subscription-based guitar lessons.
Integrated Chord Books
Fender Songs is a Chord Library with That is Integrated with Apple Music
Trend Themes
1. Integrated Chord Books - Creating digital platforms that integrate chord libraries with streaming services like Apple Music for a seamless learning experience.
2. Subscription-based Learning - Providing users with access to a comprehensive chord library through affordable subscription models, offering ongoing value and convenience.
3. Collaborating with Artists and Labels - Partnering with musicians, labels, and streaming platforms to create chord libraries that are endorsed by the original creators of the music.
Industry Implications
1. Music Education - Developing innovative tools and platforms for music education that cater to aspiring musicians and beginner guitar players.
2. Digital Music Streaming - Exploring opportunities to integrate chord libraries and interactive features into popular music streaming services, enhancing user engagement and interactivity.
3. App Development - Creating and enhancing mobile applications that offer immersive learning experiences for guitar enthusiasts and musicians.