Newly launched Happenstance Whiskey is a premium bourbon containing a unique combination of vanilla, hazelnut, honey, toffee, and toasted oak. Based out of Nashville, Tennesse, this female-owned and operated brand wanted to create a whiskey that "celebrates life’s moments that happen by chance."
"We wanted to create a product that pays homage to the tradition of American bourbons that have come before us, but with an unexpected punch of today’s most sought out flavors," said the founder of Happenstance, Paige Parker. In addition to its one-of-a-kind flavor profile, Happenstance boasts a sleek, design-forward bottle with foil and noir finishes, modern lettering, and playful winged wrapping. This high-end look communicates quality while keeping the brand approachable and modern.
Female-Owned Whiskey Brands
Happenstance Whiskey is a Brand New Bourbon Loaded With Flavor
Trend Themes
1. Female-owned Whiskey Brands - The rise of female-owned and operated whiskey brands presents an opportunity to rethink and modernize the whiskey industry.
2. Premium, Flavorful Bourbons - Consumer demand for unique and flavorful bourbons creates an opportunity for innovation in the creation and marketing of premium whiskey brands.
3. Design-forward Spirits Packaging - Modern, sleek and design-forward bottle and packaging design are becoming increasingly important for high-end spirit brands seeking to communicate quality while keeping their product approachable and modern.
Industry Implications
1. Alcohol Manufacturing and Distribution - As the trend for unique and flavorful bourbons continues to gain popularity with consumers, alcohol manufacturers and distributors could potentially capture new market share by being an early adopter of modern whiskey flavors.
2. Packaging and Labeling - In response to the demand for design-forward bottle designs, packaging and labeling companies could explore innovative and sustainable materials for high-end spirit brands seeking to differentiate themselves from their competitors.
3. Marketing and Advertising - The rise of female-owned whiskey brands and the demand for unique bourbons also presents an opportunity for marketing and advertising firms to shape and tell the stories of innovative and modern whiskey brands.