The 'Buy Up Index' is a new app that helps identify companies that support a female-friendly workplace. With data on over 800 companies in 150 different countries, this app is an excellent tool for any female job-seeker.
The Buy Up Index was created by Amy-Willard Cross, who explains that the goal of the service is to help female job-seekers identify companies that serve women well, rather than those who are not working towards gender equality. The online service operates as a ranking system and assigns each company a letter grade based on its efforts to foster a female-friendly workplace. The app uses four major criteria to determine the rankings, including: female employees, female leadership, marketing and corporate citizenship. The index will show you the company's overall score, as well as their score in each of the four individual categories.
Female-Friendly Workplace Apps
The 'Buy Up Index' Grades Companies on Gender Equality
Trend Themes
1. Gender Equality in the Workplace - Identifying companies that support gender equality can lead to exciting disruptive innovation opportunities in creating inclusive workplace apps and services.
2. Workplace Ranking Systems - Developing new apps and tools that rank companies based on their efforts to foster a diverse and inclusive workplace can be a disruptive innovation opportunity.
3. Data-driven Job Search - Creating innovative job-search platforms that provide data on companies' gender-friendly practices can be a disruptive innovation opportunity.
Industry Implications
1. HR Tech - The HR Tech industry can leverage the trend of gender equality in the workplace to develop innovative tools and platforms to support diverse and inclusive hiring practices.
2. Social Impact - The Social Impact industry can explore disruptive innovation opportunities by creating apps and services that promote and support gender equality in the workplace.
3. Job Search Platforms - The Job Search Platforms industry can benefit from the trend of data-driven job search by developing platforms that help job seekers identify companies with female-friendly workplace practices.