The felty sandwich is a sandwich made out of felt -- as in fabric.
This delicious looking felty sandwich comes with all the traditional sandwich fixings like cheese, lettuce, bread, and salami, all made out of felt. Did I mention that none of this is in anyway edible? I am sure little Timmy will really appreciate your craftiness when he opens his lunch box.
Implications - North American consumers appreciate the familiar, but love when products are re-invigorated with a novel twist. As such, products like this felt sandwich do exceeding well since they liven up felt products with the gimmick of being colorful and sandwich-like in appearance. Corporations looking to introduce new products into the marketplace can expect better consumer adaptability if the product incorporates elements customers are already accustomed to.
Inedible Craft Lunches
The Felty Sandwich Will Not Satisfy Your Hunger
Trend Themes
1. Novelty Food Products - Creating non-edible versions of popular food items can attract consumer interest and novelty-seeking behavior.
2. Creative Material Manipulation - Using unconventional materials, like felt, to mimic common objects opens up opportunities for innovative and artistic creations.
3. Interactive Craft Projects - Combining craft activities with interactive elements, such as making a felt sandwich, can engage consumers and provide a unique experience.
Industry Implications
1. Craft and DIY - Introducing new craft materials and projects that incorporate non-traditional elements like felt sandwiches can capture the attention of craft enthusiasts.
2. Food and Beverage Merchandising - Exploring non-edible merchandise options, such as felt food items, can offer a fun and quirky spin to traditional food-related products.
3. Art and Design - Artists and designers can experiment with unconventional materials like felt to create unique and visually appealing pieces, such as felt sandwich sculptures.