New York City-based lifestyle brand FELT drops its latest range for Spring/Summer 2018. Showcased in a brand new lookbook, the label introduces essential streetwear pieces that take a heavy influence from the aesthetics of skate and activewear. For the warmer seasons this year, FELT delivers a range of cut-and-sew garments that are translated through its selection of hoodies and matching sweatpants.
The FELT Spring/Summer 2018 collection is comprised of a variety of long sleeve crew-neck shirts, t-shirts, a canvas tote, hoodies, and sweatpants. There are a plethora of playful graphic details and taglines that decorate the colorful range. The color palette includes tones of yellow, green, blue, grey, black, and white. Notably, there are multiple small butterfly motifs adorning the spring garments.
Butterfly-Adorning Streetwear
FELT Drops Its Spring/Summer 2018 Capsule Full of Cut-And-Sew Pieces
Trend Themes
1. Butterfly-adorning Streetwear - Disruptive innovation opportunity: Exploring new ways to incorporate nature-inspired motifs into streetwear designs.
2. Skate and Activewear Aesthetics - Disruptive innovation opportunity: Blending the styles and functionalities of skate and activewear to create a new genre of fashion.
3. Cut-and-sew Garments - Disruptive innovation opportunity: Developing innovative techniques and designs for cut-and-sew garments to offer unique and customizable clothing options.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating playful graphic details and taglines in fashion designs to appeal to a younger and more expressive audience.
2. Apparel Manufacturing - Disruptive innovation opportunity: Exploring new materials and manufacturing techniques to create colorful and visually striking streetwear pieces.
3. Graphic Design - Disruptive innovation opportunity: Innovating print and graphic design techniques to incorporate nature-inspired motifs, like butterflies, into clothing designs.