The ‘Feel Good Ripple’ is a plan set out by the Canadian Credit Union Servus. The idea is to hand out CDN $200,000 in ten-dollar bills, giving 20,000 people the opportunity to create a Feel Good Ripple by giving that money to someone else. This would never happen in the States--at least, not the way it was intended to.
After you have done your ten-dollar good deed, you can write about it at the Feel Good ripple website. Check out more on the Servus Credit Union’s pay it forward plan at the link below.
Canadian Kindness Cash
'Feel Good Ripple' is Servus Credit Union's Do-Gooder Stimulus Plan
Trend Themes
1. Pay It Forward - Opportunity for businesses to create a ripple effect of kindness by implementing pay it forward initiatives.
2. Feel Good Ripple - Capitalizing on the positive emotions associated with acts of kindness to create a ripple effect of positivity.
3. Do-gooder Stimulus - Financial institutions can leverage the concept of stimulus plans to encourage positive actions and foster community engagement.
Industry Implications
1. Banking - Banks can introduce pay it forward programs to differentiate themselves and build stronger relationships with customers.
2. Nonprofit/charity - Nonprofit organizations can leverage the feel-good ripple trend to expand their impact and encourage more people to support their causes.
3. Corporate Social Responsibility - Companies can incorporate similar do-gooder stimulus plans to enhance their CSR initiatives and create a positive public image.