lululemon's Feel at One campaign helps consumers find the "calm in the chaos" as the brand's global yoga ambassador Sara Clark shares her own experience. In a short video, Clark shares what helps her keep her mind quiet and to stay present in the moment to ultimately "feel at one."
She begins by sharing her childhood, often spent playing in nature before moving out to Northern Maryland. She faced new challenges and realized that she started to conform to the nature of her new environment. To combat that, she heightened her sensitivity and energy through the practice of yoga. Clark states that, "we do have this capacity to find calm in the chaos, and it starts with our breath and our thoughts."
Internally Calming Energizing Campaigns
lululemon's Feel at One Campaign Helps Search for Calmness
Trend Themes
1. Calming Campaigns - Opportunity for brands to create marketing campaigns that help consumers find calmness and inner peace in the midst of chaos.
2. Mindfulness Practices - Growing trend of incorporating mindfulness practices, such as yoga, to promote mental well-being and present moment awareness.
3. Emotional Wellness - Increasing focus on emotional wellness in marketing strategies, highlighting the importance of managing stress and finding inner balance.
Industry Implications
1. Yoga and Fitness - Yoga studios, fitness brands, and wellness retreat centers can explore innovative ways to incorporate calming techniques and promote emotional well-being.
2. Mental Health and Meditation Apps - Opportunity for mobile app developers and mental health platforms to offer digital tools and guided meditations for individuals seeking inner peace and stress relief.
3. Consumer Goods and Retail - Brands in the consumer goods and retail industry can capitalize on the trend by creating products that promote relaxation, mindfulness, and emotional wellness.