Febreze Fabric Antimicrobial introduces new technology that helps people sanitize the soft surfaces of their home, which are naturally tougher to clean than hard surfaces. Nonetheless, soft surfaces have the potential to harbor bacteria and this product responds to a survey from Febreze that says one in four people admit they have never sanitized the soft surfaces in their homes, such as sofas or rugs.
These often overlooked and hard-to-clean surfaces can now be tackled like never before thanks to a simple, multipurpose refresher spray that eliminates odors and inhibits the growth of mold and mildew.
At a time when people are committed to investing in solutions to support the continued health of the household, this fabric spray promises to be a helpful ally against mold, mildew and bacteria.
Antimicrobial Fabric Sprays
Febreze Fabric Antimicrobial Eliminates Bacteria on Soft Surfaces
Trend Themes
1. Antimicrobial Fabric Sprays - The trend of using antimicrobial fabric sprays to sanitize soft surfaces is growing, opening opportunities for companies to innovate new simple and effective products.
2. Soft Surface Sanitizing - Soft surface sanitizing has become crucial for households during the pandemic, providing an opportunity for companies to develop innovative products targeting this market.
3. Multipurpose Sanitizers - The trend of multipurpose sanitizers that eliminate odors and inhibit the growth of bacteria and mold is on the rise, calling for companies to invest in developing more effective and efficient products.
Industry Implications
1. Home Cleaning Supplies - The home cleaning supplies industry can capitalize on the trend by creating new and innovative antimicrobial fabric sprays that cater to the needs of homeowners.
2. Antimicrobial Products - The antimicrobial products industry can create new market opportunities by developing effective and long-lasting formulas that cater to various soft surfaces in households.
3. Home Decor and Textiles - The home decor and textiles industry can integrate antimicrobial technology in their products, creating a new selling point for customers who value safety and cleanliness at home.