I love this collection of sophisticated and feminine feather hats handcrafted by Italian partnership Fiori e Fiamme. I can’t wait to see more and more women venture out with head wear like this.
Back in the 30s and 40s, hats were a perfectly normal part of any woman’s wardrobe, but through the decades it is fair to say that, sadly, wearing fun, eccentric and flattering hats has been replaced by caps and dreadlocks.
These hats are made to measure and sold in exclusive boutiques in Italy. I got the pictures courtesy of the artist, Fiametta Penazzi who, besides hat-making, also designs the most amazing bags and accessories.
Feathered Fashion Comebacks
Look Like a Goth Birdbird With Hats by Fiori e Fiamme
Trend Themes
1. Feathered Fashion - Disruptive innovation opportunity: Introducing new and unique feathered fashion accessories to revive and modernize women's wardrobe.
2. Handcrafted Hats - Disruptive innovation opportunity: Creating a market for high-quality and personalized handcrafted hats as a fashion statement.
3. Revival of 30s and 40s Fashion - Disruptive innovation opportunity: Reintroducing retro fashion trends from the 30s and 40s to attract a niche market seeking vintage and timeless style.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Innovating fashion accessories industry by incorporating unique designs with feathers for a distinctive style.
2. Boutiques - Disruptive innovation opportunity: Collaborating with exclusive boutiques to showcase and sell handcrafted hats, targeting a luxury consumer base.
3. Artisanal Designer Brands - Disruptive innovation opportunity: Promoting artisanal designer brands that specialize in creating high-quality hats and accessories for a niche market segment.