K-Pop star Baekhyun from the group Exo, was recently announced as the latest co-creative director of fashion label Privé -- his first drop is the limited edition 'Fearless' collection. The range is comprised of nine streetwear pieces in total, including simplistic silhouettes of tees, hoodies, short sleeve button up shirts, and coach jackets. The performer and new creative director explains that the capsule's theme is repetition in correlation to the evergreen concept of infinity. This concept translates directly through the use of Privé's logo in an all-over design throughout the collection.
Fearless also recalls a debut drop from the label's new PRIVÉ BY BBH line that sees designs that were directed completely by Baekhyun himself. The Fearless collection is now available for purchase online and at select retail locations including D-MOP nd GR8.
Singer-Designed Graphic Streetwear
Exo's Baekhyun Designs the New Fearless Collection for Privé
Trend Themes
1. K-pop Celebrity Collaborations - Collaborating with K-Pop stars to design fashion collections presents a disruptive innovation opportunity in the streetwear industry.
2. Limited Edition Streetwear Drops - Releasing limited edition streetwear collections creates a sense of exclusivity and urgency, driving consumer demand and fostering brand loyalty.
3. Theme-based Capsule Collections - Creating capsule collections centered around specific themes allows brands to tell a cohesive story and engage customers on a deeper level.
Industry Implications
1. Fashion Label - Fashion labels can capitalize on K-Pop star collaborations to attract a new audience, generate buzz, and increase brand recognition.
2. Streetwear - The streetwear industry can utilize limited edition drops to create hype, increase brand desirability, and drive sales.
3. Retail - Retailers can partner with fashion labels to offer exclusive capsule collections, enhancing their product assortment and attracting customers seeking unique fashion experiences.