Jerry Lorenzo's ESSENTIALS line stems from his Fear of God brand -- the Fear of God ESSENTIALS branch recently drops its range of goods made for the Spring/Summer 2020 season. The capsule is just as its namesake, with a plethora of comfortable staple pieces that highlight elements.
It spotlights fit, quality, as well as wearability, designed to be suitable for the season. The range of seasonal garments is made for the spring and summer season with the selection of minimally designed tees and shorts with drawstrings. There are also some zippered sweaters, hoodies, light jackets, and more for when it gets colder in the evenings. The color palette is particularly light with light gray, pink, white, with the exception of black.
Relaxed Loungey Streetwear
Fear of God ESSENTIALS Drops Its New SS20 Collection
Trend Themes
1. Relaxed Streetwear - The trend of comfortable and casual streetwear is on the rise, providing opportunities for companies to create stylish yet comfortable clothing.
2. Minimalist Fashion - The minimalist fashion trend is gaining popularity, providing opportunities for companies to create simple yet stylish designs that appeal to consumers.
3. Seasonal Garments - The trend of creating seasonal collections offers opportunities for companies to innovate and create new styles that fit the changing needs and preferences of consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of the relaxed streetwear and minimalist fashion trends in their branding and product offerings.
2. Sportswear - The trend of comfortable yet stylish clothing provides a natural fit for sportswear companies that prioritize function and comfort.
3. Online Shopping - The growth in e-commerce and online shopping makes it easier for companies to sell and promote seasonal garments and innovative designs to consumers.