Nike SB gives its Dunk Low sneaker model a new FB Barcelona colorway update to celebrate the famed team. The shoe is decorated in a palette of red, blue, and yellow details color-blocked throughout the upper. This is chosen to represent the home kits of the football team.
The tongues add a sense of breathability with its mesh materials and the base layer at the upper is made with a soft suede paneling. Each foot boasts a different design, as the left is rooted in a burgundy palette on the tongue and toe boxes. The right side reverses the palette in the same areas as yellow makes up the branding details with the Swoosh on the sides and motifs at the heel and tongue.
Sporty Color Blocked Sneakers
Nike SB's Dunk Low Sneakers Get a FC Barcelona Colorway
Trend Themes
1. Color Blocked Footwear - Opportunity for brands in the footwear industry to introduce more color blocked designs that pay tribute to iconic sports teams or cultural icons.
2. Customized Sneakers - Growing trend for brands to create unique designs for each foot or mix and match different colorways, providing an opportunity to create limited edition collaboration designs that resonate with consumers.
3. Suede and Mesh Combos - Opportunity for brands to experiment with different materials and texture combinations in their shoe designs to create differentiation and add premium qualities to their products.
Industry Implications
1. Sportswear - This trend is relevant for major sports and activewear brands aiming to attract a younger demographic or looking to enter the sneaker market with unique designs.
2. Fashion - Fashion brands can take inspiration from this trend and infuse color blocking techniques into their collections, potentially partnering with athletes or sports teams to add a competitive edge to their brand image.
3. Streetwear - This trend fits well within the streetwear culture and can provide a range of customization opportunities for independent brands and designers, allowing for limited-edition runs of sneakers with unique patterns.