NYX Professional Makeup’s TikTok-viral Fat Oil Lip Drip is a super-nourishing plant-based lip product that delivers a high degree of shine that’s comfortable and non-sticky. This vegan formula is infused with ingredients like cloudberry oil, raspberry oil and hero skincare ingredients like squalane for up to 12 hours of hydration.
This product lives up to its name with an extra-large applicator so that the product can be built up as desired.
Lip oils have become coveted in the beauty world as consumers seek out products that provide both hydration and a natural-looking finish. And with the rise of clean beauty and wellness, beauty lovers are looking for products that are formulated with natural ingredients, and lip oils have emerged as a popular option due to their comfort-focused, multi-benefit formulas.
Hydrating Plant-Powered Lip Oils
NYX’s Fat Oil Lip Drip Delivers High Shine & Lasting Hydration
Trend Themes
1. Plant-based Lip Products - The popularity of plant-powered lip oils highlights an opportunity for companies to invest in natural and vegan beauty products.
2. Lip Care Innovation - An oversized applicator that allows users to customize their level of gloss could disrupt the lip care market by offering a unique, personalized experience.
3. Clean Beauty and Wellness - The desire for natural-looking, hydrating lip products showcases an opportunity for beauty brands to meet the demand for clean beauty and wellness-focused products.
Industry Implications
1. Beauty and Cosmetics - The rise of interest in hydrating, plant-based lip oils highlights a growing opportunity for beauty and cosmetics companies to tap into the demand for clean, natural ingredients in their products.
2. Health and Wellness - The emphasis on hydration and natural ingredients in lip care products ties into the health and wellness industry's focus on clean, sustainable products that prioritize consumers' health and safety.
3. Personal Care - The trend towards personalized beauty and care products for lips demonstrates an opportunity for personal care companies to bring customizable, multi-functional lip care products to the market.