Across the globe today, news is spreading that KFC is making a "rare" change to the Colonel's 50-year-old recipe for fried chicken by eliminating the use of trans fats. The move will impact all of the US KFC restaurants and is putting pressure on other chains. Burger King responded by suggesting the King will remove trans fats in the first half of '07. Earlier this year, Wendy's made the same decision and McDonald's and Walt Disney reduced their use of trans fat.
Also today, the NYC Board of Health has issued a public hearing to evaluate a citywide ban on the sale of food in restaurants that contain trans fat.
Fat Free Fried Chicken?
KFC Eliminates Trans Fat
Trend Themes
1. Trans Fat Elimination - Opportunity for food chains to eliminate trans fats from their recipes and become healthier.
2. Healthier Fast Food - Opportunity for fast food chains to create healthier menu options for customers.
3. Government Regulations - Opportunity for governments to put regulations in place to ban the sale of food containing trans fats.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to eliminate trans fats from their recipes and create healthier menu options.
2. Food Manufacturing - Food manufacturers can innovate and produce new, healthier oils to replace trans fats in fast food recipes.
3. Government - Governments have the opportunity to enact regulations banning the sale of food containing trans fats in restaurants and food establishments.