The Italians have long been famed for their luxurious foods and fine wines and they can now claim a new area of expertise â€" fat-burning milk.
Though the concept of yogurts and milk drinks used as an aide to slimming has been around for a while, the new fermented milk drink from Exquisa Italia claims to be much more than aide to weight-loss. In fact, with its specially formulated Fisique Active Principle; a bland of green tea, calcium, and milk proteins it claims it will help you burn fat naturally.
The Fisique Fermented Milk Drink is itself low in fat and drinking just one a day is said to have visible results. The claims do not stop there either, as the fat-burning milk will also help consumers feel better and healthier.
The multi-functional health and wellness foods and drinks products are set to rapidly expand in 2007 as consumers seek more convenient ways to get rid of excess fat. The stage is set for new ranges of fortified foods and drinks with ingredients which have been shown to activate metabolism such as caffeine, guarana, green tea, ginseng, and the kola nut.
Spaghetti and milk anyone?
N.B. The website is in Italian - use Google translate to get an idea of what is being said!
Fat-Burning Milk
The New Energy Drink
Trend Themes
1. Fermented Milk Drinks - Expanding market for fermented milk drinks with added fat-burning ingredients.
2. Multi-functional Health Foods - Increasing demand for convenient health foods with metabolism-activating ingredients.
3. Convenience Weight-loss Products - Growing market for convenient products that aid in weight-loss and overall wellness.
Industry Implications
1. Dairy Industry - Opportunity for dairy companies to develop and market fermented milk drinks with added fat-burning properties.
2. Health and Wellness Industry - Rising demand for multi-functional health foods and drinks opens up opportunities for companies to create products with metabolism-activating ingredients.
3. Weight-loss Industry - Increasing market for convenient weight-loss products that help consumers achieve their desired results.