H&M recently teamed up with The Humane Society to try and end animal cruelty in the fast fashion world. Like many other fast fashion brands, H&M has taken major steps to promote fair wages and eco-friendly practices. However, its latest initiative tackles a different side of the fashion industry.
The new H&M campaign consists of two major initiatives. First of all, the company has committed to producing cruelty-free beauty products that have not been tested on animals. The second initiative involves a commitment to end harmful practices such as plucking live birds for their feathers or force-feeding them hormones to encourage growth. Beyond promoting animal welfare, the company is also committed to using cruelty-free textiles such as vegan leather and faux fur.
The new campaign not only helps to improve practices in the fast fashion world but also raises awareness about an issue that is often overlooked by consumers.
Cruelty-Free Fashion Lines
This Company Seeks to End Animal Cruelty in the Fast Fashion World
Trend Themes
1. Cruelty-free Fashion - This trend involves the development of fashion lines that are free from animal cruelty, promoting the use of vegan materials and beauty products that have not been tested on animals.
2. Sustainable Supply Chain - This trend focuses on promoting fair wages and eco-friendly practices in the fast fashion industry, seeking to minimize the environmental and social impact of production processes.
3. Ethical Consumerism - This trend highlights the growing consumer demand for products that align with their values, such as cruelty-free fashion, encouraging companies to adopt more ethical practices.
Industry Implications
1. Fashion Retail - The fashion retail industry can embrace the cruelty-free fashion trend by offering a range of products made from vegan materials and promoting responsible manufacturing practices.
2. Beauty and Cosmetics - The beauty and cosmetics industry can leverage the cruelty-free beauty trend by developing and promoting products that have not been tested on animals, catering to the increasing demand for ethical and sustainable options.
3. Textile Manufacturing - The textile manufacturing industry can seize the opportunity presented by the trend of using cruelty-free textiles, such as vegan leather and faux fur, by adapting production processes to meet the growing demand for animal-friendly materials.