Installment three of Y-3's Spring/Summer 2018 collection is presented in a fashionable editorial which blends high style with athletic vigor. Titled 'Modern Street Uniform,' the lookbook communicates a rather dynamic quality as the models are captured mid-action.
The clothing pieces are a fusion between Yohji Yamamoto's signature sense of elegance and style, while the sporty aspect is presented through recognizable adidas fits. From parkas and tunics to skirts and dresses, the Y-3 Spring/Summer 2018 capsule could be considered the modern uniform of the street -- one that marries comfort and performance with fashion-forward silhouettes.
Y-3's fashionable editorial also highlights the Kusari and Saikou Black BOOST, which are scheduled to hit the stores later this week.
Photo Credits: Alessio Bolzoni
Dynamically Fashionable Editorials
Y-3's Spring/Summer 2018 Lookbook is Shot in Black & White
Trend Themes
1. Fashionable Athletics - Combining high style with athletic vigor, there is an opportunity for brands to create fashion-forward sportswear that marries comfort and performance.
2. Street-style Uniforms - The blending of elegance and style with recognizable adidas fits presents an opportunity to develop modern street uniforms that are fashionable and functional.
3. Dynamic Lookbooks - Creating fashion editorials that capture models mid-action can bring a dynamic quality that showcases clothing pieces in an engaging and compelling way.
Industry Implications
1. Fashion - The fashion industry can explore innovative designs for sportswear that marry style and athletic performance.
2. Sportswear - Brands specializing in sportswear can develop fashionable designs that combine comfort and performance for a modern street-style uniform.
3. Photography - Photography studios can experiment with capturing fashion editorials that showcase clothing pieces in a dynamic and engaging manner.