Alexandre Herchcovitch is an up and coming Brazilian fashion designer whose work has often been described as irreverent and provocative in some quarters.
To add a novel twist to their bandages, Johnson & Johnson teamed with Herchcovitch to create limited edition, graphic Band-Aids. The fancy, fashionable strips are currently available in Brazil and at the New York branches of Open Ceremony.
Skinning your knees never looked more chic and fashionable.
Take a look at these jewel-encrusted Band-Aids
Fashion Bandages
Artsy Band-Aids
Trend Themes
1. Fashion-forward Medical Supplies - There is an opportunity for companies to collaborate with fashion designers to create unique and trendy medical supplies.
2. Crossover Collaborations - More collaborations between fashion designers and medical companies could lead to innovative product offerings.
3. Self-expression Healthcare - There is an opportunity for companies to create medical products that allow people to express their individuality and personality.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with medical companies to offer fashionable medical supplies.
2. Healthcare - Medical companies can tap into the fashion industry to create more user-friendly and trendy products.
3. Beauty and Personal Care - Beauty and personal care companies can explore collaborations with medical companies to create products that promote self-expression and individuality.