Ratchet-Referencing Fashion Apparel

Combine Your Love of Fashion and Twerking with this Tee

This funny fashion tee shirt is getting in on the Miley Cyrus-sanctioned twerking action, emblazoned with the rhyme "Twerkin for a Birkin." For anyone who is unfamiliar, the Birkin is an exclusive Hermes bag that has a hefty price tag (and sometimes even a hefty waiting list).

This tee shirt lets the world know that you’re not above a little booty-popping action for the luxury statement of a Birkin bag. If you’re a fashion lover who also enjoys a little dancing, why not don this tee shirt and join the twerking media circus? The tee shirt is a fashion statement in and of itself, so even if you wont be getting a Birkin anytime soon, you can still assert yourself as a bona-fide fashionista.

Trend Themes

  1. Luxury-referencing Apparel — There is an opportunity to create more trendy fashion pieces that reference luxury products in a playful way.
  2. Humorous Fashion Statements — More apparel brands should create humorous fashion pieces that make a statement in popular culture.
  3. Crossover Fashion and Entertainment — There is an opportunity for more crossover between fashion and entertainment, such as referencing popular songs or dances in apparel.

Industry Implications

  1. Apparel and Fashion — Apparel brands should create more playful fashion pieces that allow consumers to make humorous statements or reference luxury products.
  2. Luxury Goods — Luxury goods brands should consider creating more affordable apparels that reference their luxury products in a playful way.
  3. Entertainment — Entertainment brands should collaborate with apparel and fashion brands to create apparel that references popular culture in a humorous way.

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