After two decades of business, the famed French fashion store colette will be closing its doors, but before it does so, it will be gifting lucky consumers a novelty T-Shirt, to commemorate their last shopping experience with the brand.
The humorous plain tee reads "i shopped at colette and all i got was this lousy t-shirt" -- a clear play on the classic tourist souvenirs which boast a similar slogan. Although it's positioned as a novelty offering, this shirt is comprised of the high-quality that's expected from this brand, making it an ideal gift for oneself, or the fashionista in one's life.
In addition, the dark blue font of the shirt makes it an instantly recognizable classic. Consumer only have a week to visit the physical store, before it closes.
Novelty Designer Tees
The Fashion Store colette is Retailing a Novelty T-Shirt
Trend Themes
1. Novelty Fashion - Fashion brands could innovate by incorporating novelty items, such as novelty tees, into their regular product lines to create unique shopping experiences.
2. Brand Commemoration - Brands could create commemorative items, like colette's novelty T-shirt, to celebrate milestones, build brand loyalty, and increase product demand.
3. Humorous Elements - Humor can be a powerful tool in fashion marketing and design, encouraging customers to make purchases as part of a fun and memorable experience.
Industry Implications
1. Fashion Retail - Fashion retailers could benefit from introducing novelty items in-store to increase foot traffic and improve customer satisfaction.
2. Marketing and Advertising - Marketing agencies and advertising firms could help fashion brands promote their unique products, like novelty T-shirts, to appeal to niche audiences.
3. E-commerce - Online retailers could leverage the popularity of novelty items, like colette's T-shirt, to enhance their brand identity and compete with physical stores.