Orange is the hot color for Spring 2009, both in fashion and automotive design. The skies of darkness on the winter runways have opened up, revealing the happy color of fruit, flames and cars.
As our chief Trend Hunter Jeremy Gutsche noted on this week’s ‘Fashionista Exotica’ episode of Trend Hunter TV, Marco Morosini, the designer for Ferrari, "...could not be on the cutting edge of automotive design if he was not also on the cutting edge of fashion."
So, with the launches of the hot orange 2010 Chevy Camaro, Mexican Mastretta, 2009 Dodge Challenger and the single wheeled ‘Uno’ motorcycle, fashion is mirroring the sizzling color of fire.
Orange has been in the spring collections of many designers like Gucci, Hussein Chalayan, Christopher Kane, Ossie Clark, Dior, Galliano, Nina Ricci, Jaeger London and Ralph Lauren.
Fiery Fashion
Orange is Hot Color for Fashion and Cars
Trend Themes
1. Orange Fashion Trend - The rise of orange as a popular color in fashion presents disruptive innovation opportunities for clothing brands to create vibrant and eye-catching designs.
2. Orange Automotive Trend - The growing popularity of orange in automotive design creates disruptive innovation opportunities for car manufacturers to develop bold and unique vehicles that stand out on the road.
3. Cross-industry Collaboration Trend - The convergence of fashion and automotive design opens up disruptive innovation opportunities for collaboration between fashion designers and car manufacturers to create stylish and coordinated products.
Industry Implications
1. Fashion Industry - The orange fashion trend presents disruptive innovation opportunities for clothing brands to incorporate the vibrant color into their collections and attract new customers.
2. Automotive Industry - The orange automotive trend creates disruptive innovation opportunities for car manufacturers to differentiate themselves by offering vehicles in this eye-catching color.
3. Design Industry - The cross-industry collaboration trend between fashion and automotive design presents disruptive innovation opportunities for designers to create cohesive and stylish products that appeal to a wide range of consumers.