The Fashion Kaleidoscope application has been launched in association with Apple and Inporia Incorporated. The free smartphone tool lets users peruse the world's daily street style statements, bringing ensembles from Berlin, Paris and L.A. to handheld screens.
While street style blogs have captivated posh audiences, evinced by the niche's fast paced growth on sites like Pinterest, the craze's e-commerce element has developed at a slower pace.
By contrast, this downloadable app allows users to purchase the apparel worn by some of the top fashionistas. Neighboring store recommendations make the shopping concept quite accessible, and with a variety of options and prices listed, a popular mix-and-match concept will take shape. Links to Facebook and Twitter are also provided, accommodating the online sharing and spread of favored looks.
Street Style Smartphone Tools
The Fashion Kaleidoscope Application Focuses on Everyday Apparel
Trend Themes
1. Street Style Fashion - The rise of street style fashion has created opportunities for apps that provide users with daily street style inspiration and the ability to purchase featured apparel.
2. Social Commerce - The slower development of the e-commerce element of street style fashion has led to the emergence of apps that combine social media and shopping, allowing users to easily purchase the clothing seen in street style photos.
3. Mobile Fashion Discovery - Apps like Fashion Kaleidoscope provide convenient and accessible ways for users to discover and explore the latest fashion trends from around the world using their smartphones.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the popularity of street style fashion by partnering with apps like Fashion Kaleidoscope to showcase and sell their products to a wide audience.
2. Mobile App Development - The rise of fashion-focused mobile apps creates opportunities for developers to create innovative and user-friendly platforms that cater to the growing demand for convenient fashion discovery and shopping.
3. Social Media Marketing - Brands and influencers can leverage the integration of social media platforms in apps like Fashion Kaleidoscope to promote their products and reach a larger audience interested in street style fashion.