These new Farm Rich products are being launched by the brand to expand on its existing snack range and provide consumers with a series of foods perfect for enjoyment anytime of day.
The products include the Plant-Based Mozzarella Style Sticks, Pizza Crunchers and Toasted Ravioli, which are all priced at $7.99 each. The Plant-Based Mozzarella Style Sticks respond to consumer demand for plant-based food varieties and follow on the brand's legacy of its original Mozzarella Sticks first launched in 1982. The Pizza Crunchers offer a convenient pizza-inspired taste experience, while the Toasted Ravioli are an alternative take on a classic pasta.
The Farm Rich products are great for a wide range of consumers to enjoy and are each packed with protein.
Consumer-Driven Frozen Snack Ranges
These New Farm Rich Products Come in Three Varieties
Trend Themes
1. Plant-based Snacks - Consumer demand for plant-based food varieties presents an opportunity for companies to create new snack products that cater to this audience.
2. Alternative Takes on Classic Dishes - Brands can create their own unique spin on classic dishes and market them as convenient snack options for on-the-go consumers.
3. Convenient Snacks - There is a growing need for convenient snack options that can be enjoyed at any time of the day and brands can take advantage of this trend by creating new products to meet this demand.
Industry Implications
1. Packaged Foods - The packaged food industry can expand their product lines to include convenient snacks for on-the-go consumers with unique twists on classic dishes.
2. Health and Wellness - Companies in the health and wellness industry can capitalize on the trend of plant-based foods by creating snack products made from natural, wholesome ingredients.
3. Food Service - The food service industry can create new snack offerings that cater to the growing demand for convenient, on-the-go snack options that offer unique twists on classic dishes.