People worldwide are still feeling the impacts from COVID-19, and Far Yeast Brewing is hoping to alleviate some of that strain by raising funds for those who need it most. In collaboration with the Association for Aid and Relief, Japan, this brewing company started the '‘Cheers to Support’ campaign.
The campaign raises money for groups and individuals most vulnerable during this time, including refugees and people living with disabilities. To get people's attention, Far yeast Brewing put together two special kits to represent these two community-supporting causes. Both kits feature six different beers from the brewery, a special commemorative coaster, and a bar of soap. Percentages from each kit will go toward the respective community, providing masks, education, gloves, sanitization, and more.
Fundraising Beer Kits
Far Yeast Brewing is Raising Money for Two Vulnerable Communities
Trend Themes
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Industry Implications
1. Craft Brewing - Disruptive innovation opportunity: Leveraging the popularity of craft beer to raise funds for social causes and engage consumers in giving back.
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