Together, National Geographic and The Wall Street Journal created a new premium print magazine for business travelers by the name of 'Far & Away.' As far as what readers can expect to find on the pages of the magazine, Far & Away shares everything from travel strategies to tips for making the most of a business trip. At the same time authentic cultural experiences are spotlighted, so is "luxurious escapism," appealing to a niche audience of global travelers who are engaged and news-minded. As Wall Street Journal editor in chief Gerard Baker puts it, "This magazine is about what to do when your meetings are over."
The first Far & Away issue is set to make its debut along with the May 19th edition of The Wall Street Journal.
In addition to being able to enjoy the print publication, business travelers will also find digital and social content shared online.
Business Travel Magazines
National Geographic and The Wall Street Journal Created 'Far & Away'
Trend Themes
1. Premium Print Magazines - Creating premium print magazines for niche audiences like business travelers can create new revenue streams.
2. Authentic Cultural Experiences - Featuring authentic cultural experiences in business travel magazines can attract travelers looking for unique and immersive experiences.
3. Digital and Social Content - Providing digital and social content in addition to print publications can enhance reader engagement and expand reach.
Industry Implications
1. Travel and Hospitality - Creating premium print magazines for business travelers can be a disruptive innovation opportunity for the Travel and Hospitality industry.
2. Publishing - Expanding into niche markets like business travel with premium print publications can be a disruptive innovation opportunity for the Publishing industry.
3. Digital Media - Providing digital and social content in addition to print publications can be a disruptive innovation opportunity for the Digital Media industry.