If you’re looking for a bank-breaking undergarment to show off some invaluable assets the Victoria’s Secret Fantasy Treasure Bra will be the priciest lingerie piece you need, clocking in at a hefty 2.5 million dollars.
Miranda Kerr, freshly back to work after the birth of her son, was chosen this year as the lucky lady to sport the sparkling set of expensive underwear in both the upcoming catalog feature and the November fashion show. Long Island’s London Jewelers are responsible for the blinged-out bra, maxing it out with 3,400 gems along with multiple diamonds, pearls and both white and yellow gold.
The Victoria’s Secret Fantasy Treasure Bra is officially the hottest in million dollar mammary holders for serious money-makers.
Posh Pricey Push-Ups
The Victoria's Secret Fantasy Treasure Bra is Ultimate Luxury Lingerie
Trend Themes
1. Luxury Lingerie Market - The demand for lavish and personalized lingerie items creates opportunities for brands to produce high-end and unique pieces like the Victoria's Secret Fantasy Treasure Bra.
2. Bespoke Undergarments - The rise of customized and high-quality lingerie allows brands to tap into the trend by offering one-of-a-kind luxury intimate pieces to consumers.
3. Sustainable Luxury Fashion - The trend towards sustainable and ethical fashion can inspire luxury lingerie brands to design more eco-friendly undergarments with recycled materials.
Industry Implications
1. Lingerie Market - Besides Victoria's Secret, luxury lingerie brands such as Agent Provocateur, La Perla, and Chantelle Paris could also benefit from the trend of personalized, high-end intimate wear.
2. Jewelry Industry - The blinged-out bra contains over 3,400 gems and multiple diamonds and pearls, indicating opportunities for jewelry businesses to collaborate with lingerie brands to create elaborate and luxurious pieces.
3. Fashion Industry - The intersection between fashion and lingerie creates opportunities for designers to create innovative, statement-making undergarments like the Victoria's Secret Fantasy Treasure Bra.