Fanta, a popular soft drink brand owned by Coca-Cola, has launched a new limited-time-only beverage called 'Fanta Dragon Fruit Zero Sugar.'
According to the company, the new drink was inspired by the dragon fruit, which is native to Mexico and Central America and said to deliver a sweet taste similar to kiwi, watermelon, and pear. The new tropical drink arrives in an eye-catching fluorescent pink color intended to both mimic and exaggerate the look of dragon fruit's all-natural pink hue.
"Fans love trying new flavors, especially flavors from around the world, and they know Fanta is a global brand. So, we’re bringing them a delicious, cool, exotic flavor they can experience with friends. Dragon Fruit Zero Sugar, with its exotic flavor combination and aesthetic appeal, can transport anyone, anywhere, to a refreshing locale full of fun possibilities," said A.P. Chaney, Creative Director, Sparkling Flavors at Fanta.
Dragon Fruit-Flavored Sodas
Fanta Unveils New Limited-Time-Only 'Fanta Dragon Fruit Zero Sugar'
Trend Themes
1. Exotic Fruits in Soda - Incorporating the unique and varied flavors of exotic fruits into soda will appeal to consumers looking for new taste experiences.
2. Limited-time-only Beverages - Creating limited edition beverages can create a sense of urgency and exclusivity for consumers, driving sales and interest.
3. Zero Sugar Sodas - The trend towards healthier alternatives to traditional soft drinks provides an opportunity to create zero sugar options that still deliver exciting flavors.
Industry Implications
1. Soft Drink - Soft drink companies can continue to innovate by incorporating unique flavors into their beverages.
2. Food and Beverage Retail - Food and beverage retailers can capitalize on the trend of limited-time-only drinks by creating exciting in-store activations and promotions around these products.
3. Health and Wellness - Health and wellness companies can collaborate with soft drink brands to create zero sugar options that still appeal to consumers' desire for new and exciting flavors.