Take back the pack. Lululemon Athletica, a growing athletic apparel company, has reinvented the convention of fanny packs. The name ‘fanny pack’ is derived from the fact that they were worn traditionally facing the rear above the buttocks. On the rear or not, fanny packs have become trendy.
Typically worn today by bikers and hikers, Lululemon Athletica has introduced the "Dog Walking" fanny pack. It's dubbed a 'dog walking fanny pack' because there is a pocket for a dog bone, ball and doggy bag, not to forget a leash loop too. Sounds great, but only for the dog lover, right? Wrong.
Fanny packs are a future necessity for the urban rat. Lululemon dog walking fanny packs have storage pockets for an iPhone or blackberry, ID, wallet and keys. As more people are becoming environmentally aware, they are downsizing and taking public transportation. The simplicity of having one's hands free in commute wins against the battle of a hardly ergonomic shoulder bag.
(Inside voice) They look good too. Sophie Lee, a former lululemon employee, wears her pack clubbing with her run skirt made from recycled pop cans.
Designer Fanny Packs
Lululemon Could Make Rear-Worn Bags Hip Again
Trend Themes
1. Rear-worn Bags - Disruptive innovation opportunity: Designing rear-worn bags that are fashionable and functional for urban commuters.
2. Environmentally-friendly Accessories - Disruptive innovation opportunity: Creating accessories that cater to the needs of environmentally aware individuals, such as fanny packs with storage pockets for eco-friendly essentials.
3. Multi-purpose Fanny Packs - Disruptive innovation opportunity: Developing fanny packs with versatile compartments to accommodate various items, ranging from dog walking necessities to everyday essentials.
Industry Implications
1. Athletic Apparel - Disruptive innovation opportunity: Incorporating functional and stylish fanny packs into athleisure designs.
2. Fashion Accessories - Disruptive innovation opportunity: Capitalizing on the trend of fanny packs by designing fashionable and versatile options for individuals looking for hands-free convenience.
3. Eco-friendly Products - Disruptive innovation opportunity: Creating sustainable fanny packs with eco-conscious materials and features, catering to the needs of environmentally conscious consumers.