Despite a shift in consumer purchasing preferences when it comes to cars, the family vehicle is alive and well as evident with the new 2016 Volvo V90 wagon. Although the launch date for the 2016 Volvo V90 is not yet confirmed, experts believe it will hit the UK market something in the second half of 2016.
The 2016 Volvo V90 is purported to have similar power options compared to the XC90, which would include a T8 Twin Engine Hybrid, as well as the option for D4 and D5 diesel engines.
The sleek, sculpted aesthetic of the 2016 Volvo V90 make it look more like a sports car than a family vehicle, but what's clear is that no matter the intended usage the vehicle will perform seamlessly.
Streamlined Family Vehicles
The 2016 Volvo V90 Wagon Packs Power and Comfort into a Sleek Design
Trend Themes
1. Sleek Design - Disruptive innovation opportunities lie in creating sleek designs that blur the line between sports cars and family vehicles.
2. Hybrid Power - Opportunities exist to innovate in the realm of hybrid power options, providing efficient and eco-friendly choices for family vehicles.
3. Seamless Performance - There is potential for disruption in creating family vehicles that offer seamless performance, delivering power and comfort in equal measure.
Industry Implications
1. Automotive Industry - The automotive industry can explore disruptive innovation in merging the aesthetics of sports cars with the functionality of family vehicles.
2. Alternative Fuel Industry - The alternative fuel industry can capitalize on the trend of hybrid power in family vehicles, offering more eco-friendly options.
3. Luxury Vehicle Industry - The luxury vehicle industry has an opportunity to disrupt the market by creating family vehicles that deliver both high-end aesthetics and high-performance capabilities.